Athletes just can’t seem to stop showing us how fashionable they are.
Russell Westbrook, starting point guard for the NBA’s Oklahoma City Thunder, joins a steadily growing team of professional athletes who also show their skills in the fashion sphere. Russell has partnered with Barneys for a line of sportswear and accessories called Westbrook XO Barneys New York.
Other athletes like Los Angeles Dodger Matt Kemp have stepped into the fashion realm by modeling for major companies. Russell has, too, as the face for Nike Jordan but also takes it a step further by creating a name for himself. “I’m kind of like a designer,” he told Women’s Wear Daily. “My personal style changes every season.”
Russell’s love for fashion started at a younger age and grew as he was able to afford more items for himself. And at 25 years old, he’s got some big brands working with him. The first sale of his collection will include vendors such as Del Toro, Nike and Naked & Famous. Russell said he remained hands-on with the item selection process.
Russell’s work with Barney’s will hopefully lead him to a future with his own line. “I definitely would want to see a Westbrook brand in clothing,” he said. For now, the collection will hit stores next month and will include eyewear, leather goods, footwear, luggage and sportswear.
It’s common that athletes are not seen as fashion risk-taking professionals, but partnerships with big named brands and department stores, will hopefully squash this stereotype. More athletes are taking the steps to show they have talents outside of the court or field — they can inspire other men to get in touch with fashion, too.
We love that companies are noticing athletes that have developed their individual style and are working with them to make their style attainable for consumers.