New York is a place holding so many different people. People of all backgrounds, all goals and all dreams, buzzing around in the central hub of the city. Donna Karan wanted to capture that aura in her latest fragrance, “DKNY My NY,” which is also called “energy in a bottle.”
And to top things off, she hired Rita Ora to be the representative of the product. Rita isn’t only a musician and budding fashion icon, she also is an actress who will play a part in the film version of 50 Shades of Grey.
The ad campaign took place in Times Square, which should have been no foreign place for Ora, a New York native. Karan chose her as the representative because of her killer energy and total representation of Karan’s version of NY: Energetic, positive, fashionable and bubbly.
The scent itself is a complex mix of scents, including topnotes of rasberries, pink pepper, freesia and more and subtle notes of vanilla, musk and more. The scent is both fruity and floral and sophisticated.
Says Karan of Ora as the spokeswoman, “You’ve got a young, hip woman of New York speaking about it, a woman who goes from day to night. I think Rita’s a great representative of DKNY. She’s full of life, she’s about what everyone wants to feel — energy. And I find her ageless. She’s like this Energizer bunny who can wear anything from track shoes to stilettos, DKNY to Donna Karan. I love the girl as a person, too. She walks the talk.”